Eyeshadow palettes are multi-shade pressed powders for eyes. Sandio Cosmetics reviews shade, payoff, palette and eye-area permitted colorants.
Development directions for eyeshadow and eyeliner.
These are project directions, not fixed recipes. The final formula is planned around your target market, pack and quantity.
Pressed eyeshadow
A selected pressed powder texture for a palette or single pan.
Cream eyeshadow
A cream color direction with selected wear characteristics.
Liquid eyeliner
A fluid eyeliner with a selected applicator.
Pencil eyeliner
A pencil format planned with the component.
Neutral palette
A coordinated range of everyday shades.
Color palette
A more expressive shade story planned by project.
Private Label Eyeshadow Palette: product snapshot
Typical starting points for the product brief. Final specifications are confirmed after formula, component and market review.
| Formats | Palette, single |
|---|---|
| Finish | Matte, shimmer, glitter |
| Shades | 4–18 per palette |
| Packaging | Palette, compact |
| Colorants | Eye-area permitted only |
| Key risk | Unpermitted colors |
Which eyeshadow palette format fits your brand?
Compare the commercial route before the sample brief is fixed. Availability is confirmed for the selected formula and component.
| Option | Best for | Watch out for |
|---|---|---|
| Multi-shade palette | Collections and launches | High MOQ when many shades are custom |
| Single pans | Refills and build-your-own palettes | Pan size and magnet compatibility |
| Glitter and shimmer shades | Statement looks | Only cosmetic-grade glitter, eye-safe colorants |
| Cream eyeshadow | Quick, finger-applied use | Creasing on oily lids |
Formulation notes for eyeshadow palette
- Not all colorants are allowed for eyes.
- Pressing affects payoff.
- Glitter must be cosmetic grade.
What drives the cost of eyeshadow palette
- Shade count
- Palette
- Pigments
What to prepare before starting a eyeshadow and eyeliner project.
Define the shade architecture
The final route is confirmed for the approved formula, component and destination market.
A small neutral palette and a large color collection have different sampling and inventory needs. Start with the market and routine.
The final route is confirmed for the approved formula, component and destination market.
Test application and stability
The final route is confirmed for the approved formula, component and destination market.
Powder fallout, cream texture and liquid liner flow should be evaluated in the actual component.
The final route is confirmed for the approved formula, component and destination market.
Plan the palette components
The final route is confirmed for the approved formula, component and destination market.
Pan fit, dividers and compact decoration are part of the product experience and should be tested early.
The final route is confirmed for the approved formula, component and destination market.
Keep claims supportable
The final route is confirmed for the approved formula, component and destination market.
Long-wear and transfer-resistant wording requires appropriate testing and market review.
The final route is confirmed for the approved formula, component and destination market.
Tests and checks we plan for eyeshadow palette
- Drop test
- Payoff
- Color compliance
Common sourcing mistakes with eyeshadow palette
- Craft glitter
- Too many shades
- Weak payoff
Market and labeling notes
- US: color additives for eye area are limited.
- EU: Annex IV colorants.
Example project brief for eyeshadow palette
Illustrative example, not a real client. Client names, briefs and project details are confidential and are never disclosed without written permission.
- Market: EU online beauty
- Product: 9-shade neutral palette
- Must-haves: EU-compliant colorants, good payoff
- Quantity: 3,000 palettes
How a project works with Sandio Cosmetics
Send your brief → we review the formula route and quote → sample and refine → approve the specification → produce and pack. Choose OEM if you already have a formula or standard, or ODM if you want us to develop it.
For OEM/ODM projects, Sandio can provide testing reports aligned with the agreed destination-market requirements and assist the customer with the relevant product certification or supporting-document process. The exact tests, responsible party, laboratory route and certificate scope are confirmed per project.
Confidentiality: NDA terms can be agreed before the brief is exchanged. Client names, briefs, artwork and project details are not disclosed or used publicly without written permission.
See the full OEM/ODM process · Packaging & design · Quality & documents
Private Label Eyeshadow Palette: buyer FAQ
Product-specific starting points for the first brief. Final answers depend on the selected formula, pack and destination market.
Which colorants can be used on the eyes?
Only colorants permitted for the eye area. The US and EU lists are different, so the shade formula is checked for your market.
Can I use glitter?
Yes, cosmetic-grade glitter only. Craft glitter is not allowed in cosmetics.
How many shades should a palette have?
Four to eighteen. Smaller palettes keep MOQ and cost lower for a first launch.
Can I design my own palette?
Custom palette components are reviewed by MOQ and lead time; standard components are faster.
How do you check payoff?
We compare swatches against your references and adjust pigment and binder levels.
Will the pans break in shipping?
Each shade is pressed and drop-tested in the final component.
Continue within the same manufacturing cluster.
Compare other color cosmetics project pages before you send the brief.
Tell us what you want to make.
Share your product idea, target quantity and market. Frank Feng will review your brief and reply within 24 hours, Beijing time, Monday to Saturday.
- Private label MOQ: 500 pcs
- Custom formula MOQ: 3,000 pcs
- Factory in Baiyun District, Guangzhou