Eye serum is a lighter, more fluid eye product than cream, often with caffeine or peptides. Sandio Cosmetics develops serums in dropper or roller packs.
Development directions for eye serum.
These are project directions, not fixed recipes. The final formula is planned around your target market, pack and quantity.
Hydrating gel serum
A light water-based fluid for a fresh application.
Caffeine-style story
A selected cosmetic ingredient direction with claim review.
Peptide direction
A cosmetic peptide story subject to formula and market review.
Cooling applicator
A selected tip or applicator for a cooling sensory experience.
Fragrance-free
A minimal-scent direction for conservative positioning.
Eye-care set
A coordinated serum and cream pair.
Eye Serum: product snapshot
Typical starting points for the product brief. Final specifications are confirmed after formula, component and market review.
| Texture | Fluid serum |
|---|---|
| Actives | Caffeine, peptides |
| Typical fills | 10 / 15 ml |
| Packaging | Roller, dropper |
| Fragrance | Free |
| Key risk | Runs into eyes |
Which eye serum format fits your brand?
Compare the commercial route before the sample brief is fixed. Availability is confirmed for the selected formula and component.
| Option | Best for | Watch out for |
|---|---|---|
| Roller-ball eye serum | Targeted morning de-puff routines | Ball must not leak; thin gel needed |
| Dropper eye serum | Night routines, treatment positioning | Risk of over-application near eyes |
| Airless eye serum | Sensitive actives such as peptides | Higher component cost |
| Eye serum + cream set | Premium eye ranges | Textures must layer without pilling |
Formulation notes for eye serum
- Thin gels avoid running.
- Rollers give targeted application.
- Stable actives.
What drives the cost of eye serum
- Roller
- Actives
- Box
What to prepare before starting a eye serum project.
Define the eye-area routine
The final route is confirmed for the approved formula, component and destination market.
A hydrating gel, richer fluid and cooling serum are different products. The intended texture and application should come first.
The final route is confirmed for the approved formula, component and destination market.
Keep claims conservative
The final route is confirmed for the approved formula, component and destination market.
Cosmetic hydration and appearance language may be used where supported. Medical or structural-change claims require a different route.
The final route is confirmed for the approved formula, component and destination market.
Test the applicator
The final route is confirmed for the approved formula, component and destination market.
Small tips and droppers can affect flow and hygiene. Test the assembled pack with the formula.
The final route is confirmed for the approved formula, component and destination market.
Review preservation and stability
The final route is confirmed for the approved formula, component and destination market.
Water-based eye serums need a preservation and stability plan appropriate for the intended use.
The final route is confirmed for the approved formula, component and destination market.
Tests and checks we plan for eye serum
- Run test
- Stability
- Roller fit
Common sourcing mistakes with eye serum
- Too runny
- Fragrance
- Clear pack for sensitive actives
Market and labeling notes
- Eye safety review.
- Cosmetic claims.
Example project brief for eye serum
Illustrative example, not a real client. Client names, briefs and project details are confidential and are never disclosed without written permission.
- Market: US e-commerce
- Product: caffeine eye serum, 15 ml roller
- Must-haves: fragrance-free, cooling feel
- Quantity: 500 pcs private label to test the market
How a project works with Sandio Cosmetics
Send your brief → we review the formula route and quote → sample and refine → approve the specification → produce and pack. Choose OEM if you already have a formula or standard, or ODM if you want us to develop it.
For OEM/ODM projects, Sandio can provide testing reports aligned with the agreed destination-market requirements and assist the customer with the relevant product certification or supporting-document process. The exact tests, responsible party, laboratory route and certificate scope are confirmed per project.
Confidentiality: NDA terms can be agreed before the brief is exchanged. Client names, briefs, artwork and project details are not disclosed or used publicly without written permission.
See the full OEM/ODM process · Packaging & design · Quality & documents
Eye Serum: buyer FAQ
Product-specific starting points for the first brief. Final answers depend on the selected formula, pack and destination market.
How is an eye serum different from an eye cream?
Eye serum is lighter and more fluid and usually focuses on one active, such as caffeine. Eye cream adds more emollients and moisture.
Is a roller ball good for eye serum?
Yes. A metal roller gives a cooling feel and controlled dose, but the formula must be a thin gel so the ball does not leak or stick.
Can I use fragrance in eye serum?
We recommend fragrance-free products for the eye area. It lowers irritation risk and suits sensitive-skin positioning.
Which actives work in eye serum?
Common choices are caffeine, peptides, hyaluronic acid and niacinamide. Claims are kept cosmetic, for example ‘helps reduce the look of puffiness’.
Does eye serum need special testing?
The safety assessment considers eye-area use. Extra tolerance testing can be arranged with a third-party lab if your market or channel requires it.
What MOQ applies?
Private label starts at 500 pcs and custom formula at 3,000 pcs. Roller and airless components may have their own minimums.
Continue within the same manufacturing cluster.
Compare other eye care project pages before you send the brief.
Tell us what you want to make.
Share your product idea, target quantity and market. Frank Feng will review your brief and reply within 24 hours, Beijing time, Monday to Saturday.
- 01Brief reviewWe check the product, destination market and target quantity.
- 02Route and open questionsWe confirm the formula route, packaging questions and relevant document needs.
- 03Next scopeYou receive a practical next step, including sampling or quotation items where relevant.
- Private label MOQ: 500 pcs
- Custom formula MOQ: 3,000 pcs
- Factory in Baiyun District, Guangzhou
- NDA terms can be discussed before a detailed brief is shared