Private label shampoo is a hair cleanser developed for a hair type or concern, such as dry, oily, curly or color-treated hair. Sandio Cosmetics develops surfactant systems, conditioning agents and fragrance for salon and retail brands.
Development directions for private label shampoo.
These are project directions, not fixed recipes. The final formula is planned around your target market, pack and quantity.
Daily shampoo
A practical cleansing profile for regular use.
Moisturizing shampoo
A more conditioning-feel wash for dry-feeling hair.
Clarifying direction
A selected cleansing experience for a reset routine, with claims reviewed.
Sulfate-free
A surfactant system that does not use sulfates, supported by the actual formula.
Scalp-care positioning
A cosmetic scalp-care direction with careful claim and market review.
Professional size
A larger back-bar or refill format for salon use.
Private Label Shampoo: product snapshot
Typical starting points for the product brief. Final specifications are confirmed after formula, component and market review.
| Types | Moisturizing, volume, clarifying, color-safe, curl, anti-dandruff (route reviewed) |
|---|---|
| Surfactants | Sulfate-free or SLES-based |
| Typical fills | 250 / 300 / 500 ml; 1 L |
| Packaging | Bottle, pump |
| Bars | Shampoo bar option |
| Key risk | Anti-dandruff drug rules |
Which shampoo format fits your brand?
Compare the commercial route before the sample brief is fixed. Availability is confirmed for the selected formula and component.
| Option | Best for | Watch out for |
|---|---|---|
| Sulfate-free shampoo | Mild, color-safe positioning | Lower foam |
| SLES-based shampoo | Strong foam, lower cost | Can be harsh |
| Shampoo bar | Plastic-free | Different production process |
| Anti-dandruff shampoo | Scalp concerns | Drug or special route |
Formulation notes for shampoo
- Sulfate-free systems are milder but foam differently.
- Cationic polymers help detangling in 2-in-1 shampoos.
- Anti-dandruff actives may be drug or special-use claims.
What drives the cost of shampoo
- Surfactant
- Conditioning polymers
- Fill size
What to prepare before starting a private label shampoo project.
Define the hair and scalp brief
Hair type, oiliness, routine and market influence the cleansing system. Avoid choosing a surfactant only from a marketing trend.
Test foam and rinse
Foam, spreadability and rinse feel should be evaluated in the actual base, not only in a sample formula.
Plan fragrance in the base
Fragrance intensity and character can change in a surfactant system. Test the final base and review labeling requirements.
Keep claims supportable
Scalp, hair-loss or repair claims require specific evidence and market review. Cosmetic cleansing and conditioning language should remain accurate.
Tests and checks we plan for shampoo
- Viscosity and pH
- Foam test
- Preservative efficacy
Common sourcing mistakes with shampoo
- Sulfate-free without explaining foam
- Anti-dandruff claim without route
- Heavy silicones for fine hair
Market and labeling notes
- US: anti-dandruff shampoo is OTC drug.
- China: anti-hair-loss shampoo needs special registration.
Example project brief for shampoo
Illustrative example, not a real client. Client names, briefs and project details are confidential and are never disclosed without written permission.
- Market: European salons
- Product: sulfate-free color-safe shampoo, 1 L
- Must-haves: salon scent
- Quantity: 3,000 pcs
How a project works with Sandio Cosmetics
Send your brief → we review the formula route and quote → sample and refine → approve the specification → produce and pack. Choose OEM if you already have a formula or standard, or ODM if you want us to develop it.
For OEM/ODM projects, Sandio can provide testing reports aligned with the agreed destination-market requirements and assist the customer with the relevant product certification or supporting-document process. The exact tests, responsible party, laboratory route and certificate scope are confirmed per project.
Confidentiality: NDA terms can be agreed before the brief is exchanged. Client names, briefs, artwork and project details are not disclosed or used publicly without written permission.
See the full OEM/ODM process · Packaging & design · Quality & documents
Private Label Shampoo: buyer FAQ
Product-specific starting points for the first brief. Final answers depend on the selected formula, pack and destination market.
Can shampoo be sulfate-free?
Yes, using amino-acid or glucoside surfactants. Foam is softer than SLES shampoos, so we explain this on samples.
Do you make salon sizes?
Yes. Salon back-bar sizes such as 500 ml and 1 L can be filled with matching retail sizes.
Can you make shampoo bars?
Shampoo bars are reviewed as a separate project because they use a different production process.
Can I claim anti-dandruff?
In the US anti-dandruff shampoo is an OTC drug; in other markets the claim route is reviewed before development.
Can it pair with a conditioner?
Yes. Shampoo and conditioner are usually developed as a pair with the same scent and design.
Can I call it color-safe?
Mild sulfate-free systems suit colored hair; we confirm the claim with a wash test on dyed tresses if needed.
Continue within the same manufacturing cluster.
Compare other hair & scalp care project pages before you send the brief.
Tell us what you want to make.
Share your product idea, target quantity and market. Frank Feng will review your brief and reply within 24 hours, Beijing time, Monday to Saturday.
- Private label MOQ: 500 pcs
- Custom formula MOQ: 3,000 pcs
- Factory in Baiyun District, Guangzhou