Private label serum is a concentrated, lightweight facial product built around one or two key actives such as hyaluronic acid, vitamin C or niacinamide. Sandio Cosmetics develops serums with active levels, texture and dropper or pump packaging chosen for stability.
Development directions for private label face serum.
These are project directions, not fixed recipes. The final formula is planned around your target market, pack and quantity.
Hydrating gel serum
A light, water-led fluid for a fresh application feel.
Oil serum
An anhydrous oil-based direction for a richer skincare step.
Emulsion serum
A milky fluid that combines water and oil phases for a softer finish.
Fragrance-free
A minimal-scent direction for focused skincare positioning.
Botanical extract story
A formula direction built around selected plant-derived ingredients and claims review.
Premium dropper
A controlled application format with a premium visual language.
Private Label Serum: product snapshot
Typical starting points for the product brief. Final specifications are confirmed after formula, component and market review.
| Types | Hydrating, brightening, firming, soothing, oil serum |
|---|---|
| Actives | Hyaluronic acid, niacinamide, vitamin C derivatives, peptides |
| Typical fills | 15 / 30 ml |
| Packaging | Glass dropper, airless pump |
| Texture | Water, gel or emulsion serum |
| Key risk | Vitamin C oxidation; pH |
Which serum format fits your active ingredient and retail price?
Compare the commercial route before the sample brief is fixed. Availability is confirmed for the selected formula and component.
| Option | Best for | Watch out for |
|---|---|---|
| Hydrating serum | Entry and everyday skincare | Humectant level and texture |
| Brightening serum | Even-tone positioning | Claim support and active stability |
| Firming or peptide serum | Premium treatment ranges | Peptide cost and airless compatibility |
| Oil serum | Dry-skin and night routines | Absorption and oxidation |
Formulation notes for serum
- Pure L-ascorbic acid is unstable; derivatives such as SAP or ascorbyl glucoside are steadier.
- Niacinamide works in a wide pH range and is easy to stabilize.
- Active percentages on the label must match the formula.
What drives the cost of serum
- Active type and percentage
- Glass dropper versus airless
- Box
What to prepare before starting a private label face serum project.
Choose the fluid before the story
A watery serum, gel, emulsion and oil require different formula architecture. The product experience should guide the ingredient selection.
Plan ingredient levels and claims
A named ingredient should be supported by the formula and the approved market language. Avoid implying medical benefits.
Test the dropper or pump
Viscosity affects how the component fills and dispenses. A sample should be checked in the actual pack.
Review stability and preservation
Water-based serums need stability and preservation planning. Anhydrous oils have different compatibility and oxidation considerations.
Tests and checks we plan for serum
- pH and color stability
- Active compatibility with packaging
- Dropper fit
Common sourcing mistakes with serum
- Promising '20% vitamin C' without stability data
- Clear packaging for light-sensitive serums
- Too many serums in one launch
Market and labeling notes
- EU: percentage claims must be accurate and supported.
- China: brightening is a special-use claim.
Example project brief for Serum
Illustrative example, not a real client. Client names, briefs and project details are confidential and are never disclosed without written permission.
- Market and channel: North America skincare e-commerce
- Product: 30 ml niacinamide serum in dropper bottle
- Priorities: stable texture, tolerance review, label claim support
- Illustrative quantity: 5,000 pcs
How a project works with Sandio Cosmetics
Send your brief → we review the formula route and quote → sample and refine → approve the specification → produce and pack. Choose OEM if you already have a formula or standard, or ODM if you want us to develop it.
For OEM/ODM projects, Sandio can provide testing reports aligned with the agreed destination-market requirements and assist the customer with the relevant product certification or supporting-document process. The exact tests, responsible party, laboratory route and certificate scope are confirmed per project.
Confidentiality: NDA terms can be agreed before the brief is exchanged. Client names, briefs, artwork and project details are not disclosed or used publicly without written permission.
See the full OEM/ODM process · Packaging & design · Quality & documents
Private Label Serum: buyer FAQ
Product-specific starting points for the first brief. Final answers depend on the selected formula, pack and destination market.
Can I put the percentage on the label?
Yes, if it matches the formula; we confirm it before artwork.
Which vitamin C is most stable?
Derivatives like SAP and ascorbyl glucoside are more stable than pure ascorbic acid.
Dropper or pump?
Droppers suit oils and thin serums; airless pumps suit sensitive actives.
Can I launch a serum set?
Yes, 2–3 serums can be planned as a set.
What sizes are common for serum?
Common fills are 15 / 30 ml. Final size is agreed with the packaging plan and target retail price.
Which packaging works for serum?
Typical options are glass dropper, airless pump. Formula and component are tested together before artwork is approved.
Continue within the same manufacturing cluster.
Compare other face care project pages before you send the brief.
Tell us what you want to make.
Share your product idea, target quantity and market. Frank Feng will review your brief and reply within 24 hours, Beijing time, Monday to Saturday.
- Private label MOQ: 500 pcs
- Custom formula MOQ: 3,000 pcs
- Factory in Baiyun District, Guangzhou