Custom formulation is an ODM development service for brands that need a product direction beyond an available formula. Sandio Cosmetics develops around a defined brief, with a starting MOQ of 3,000 pieces and a process for sampling, feedback and production approval.
Build a formula around your brief.
Share the target texture, fragrance, application, market and positioning. Our team reviews the development route and confirms the specification before sampling.
Choose ODM when the product needs to be distinct.
Private label is often the faster route. Custom formulation is intended for brands ready to invest in a different formula direction and a higher starting volume.
Differentiated texture
Define the feel, absorption, fragrance and application experience you want the product to deliver.
Coherent range
Plan a set of products around one positioning, rather than selecting unrelated formulas.
Longer-term brand build
Invest in development when the product roadmap and launch volume support it.
Custom formula facts.
The formula brief determines the exact sampling and production route.
| Item | Custom formula route |
|---|---|
| MOQ | From 3,000 pcs per product |
| Starting point | Defined product brief and reference direction |
| Development scope | Formula, sensory profile and application targets |
| Sampling | Quoted after technical and commercial review |
| Production timing | Confirmed after sample approval and packaging readiness |
| Best for | Established brands and larger launches |
A structured path from brief to bulk.
Each gate is confirmed before advancing, so formula and packaging do not move forward on assumptions.
Brief review
We review the category, target market, texture, scent, packaging and volume.
Development plan
The formula direction, sampling scope, estimated timing and commercial requirements are confirmed.
Sample evaluation
You review the sample against the agreed brief and return consolidated feedback.
Production approval
The approved specification, artwork and quantity move into production planning.
What to know before development.
A precise brief is more useful than a broad request. Include a reference product, target market and launch quantity.
What is the MOQ for custom formulation?
Custom formulation starts at 3,000 pieces per product. The final scope is confirmed after reviewing the formula and packaging requirements.
Can you develop from a reference product?
A reference sample can help define the target. We review the reference against the brief and confirm what can be pursued before development begins.
How many revisions are included?
The revision scope is confirmed with the sampling plan. Consolidating feedback into one round helps keep the process efficient.
Can I combine custom formula and stock packaging?
Yes, this can be reviewed. The packaging must be compatible with the formula and filling process.
When can production start?
Production planning begins after formula, packaging and artwork approvals. The final schedule is confirmed in the quotation.
Have a formula brief?
Send the product idea, target market and launch quantity. We will review whether private label or custom formulation is the better route.
Tell us what you want to make.
Share your product idea, target quantity and market. Frank Feng will review your brief and reply within 24 hours, Beijing time, Monday to Saturday.
- Private label MOQ: 500 pcs
- Custom formula MOQ: 3,000 pcs
- Factory in Baiyun District, Guangzhou